Greater Whitsunday Alliance (GW3)

The Greater Whitsunday Alliance (GW3) is the leading independent economic development organisation for the Mackay, Isaac, and Whitsunday regions in Queensland. Since 2016, GW3 has worked with government, industry, and community partners to unlock regional potential and drive investment. The region contributes over $75 billion in economic output, supports nearly 98,000 jobs, and spans more than 90,000 km². GW3 focuses on five key growth areas: decarbonisation, digital connectivity, infrastructure, industry diversification, and workforce development. It supports traditional industries like mining and agriculture, while advancing emerging sectors such as aerospace, aquaculture, and biomanufacturing.

Greater Possibilities.

As one of the world’s richest economic eco-systems, you’ll find a unique combination of climate, land, people, power, water, infrastructure, innovation, and entrepreneurship. Few economic regions in the world boast the vital inputs to support multiple billion-dollar industries like Greater Whitsunday — Poised to adapt, evolve and diversify.


Greater Whitsunday. Unlocking Greater Possibilities.


The Work.

Visual Identity
Brand campaign

Motion
Illustration

Team.

Vicki Smith
Ben Stokes ( Digital )
GW3

Awards.

AGDA Awards
Brand Campaign, Finalist